SOCIAL ISSUE AD CAMPAIGN EXAMPLES

Social Issue Advertisements 

 Ad Analysisa. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:e. Text/Copy:

The ad is targeted towards single, unmarried men, typically teenage to middle age years,

The aspect of the product is being highlighted on sexual violence. 

The use of bold statement which initially reveals the act sexual manipulation,   which is displayed in first person  was intended to trigger shock towards the audience
The theme is a big font and statement catches attention by shock, transitioning to smaller font that reveals the true intent, leaving the audience in self reflection. 
The slogan is make your move, end sexual violence. 
The text is the bold sentence ending with a smaller font of the statement. 

a. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:e. Text/Copy:

The ad is targeted towards women that are in high school to young adult women in college. 

The second image highlights a photo of a woman laying alone passed out juxtaposing the image above with her smiling and be surrounded by many having fun. 

The image transitioning from joy and fun quickly ended in tragedy - meaning she is a victim of sexual assault and it shows how quickly this can happen 

The slogan is don't let a night full of promise... turn into a morning full of regret.

The text offers advice and information can be provided at West Mercia's website and dialing 999 in an emergency.

a. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:

e. Text/Copy:

a. Target Audience: adult men

b. Unique Selling Proposition: search bar with misogynist statements concealing mouth

c. Theme: alarming

d. Slogan/Tagline: none

e. Text/Copy: women should...