valedictory

colors in nature

candid pictures not very planned

tbc

Progress Check

Focusing on colors in photography
Enhance aesthetics in photos by adding color blocks onto photos.
Emphasizing aesthetics of nature.
The idea of beautiful: this applied to gardens and landscapes
The idea of the sublime: this explained the threatening and terrifying side of nature such as mountains and wilderness; however, when it is viewed through the disinterestedness perspective, it can be aesthetically appreciated rather than feared or neglected
The notion of the picturesque: the term "picturesque" means "picture-like", where the natural world is experienced as if it is divided into art-like scenes
Objects experienced as beautiful = small, smooth, fair in color. In contrast, objects viewed as sublime = powerful, intense, terrifying. Picturesque items = mix of both. Irregular, rich and forceful and even vibrant.
I focus on the aesthetics of every day life and improv.

Surrealism

Rene Magritte & blog work

Rene Magritte

Working with Surrealism

Questions to answer about the reading:

1.     What is surrealism? 

An art movement that releases the creative potential of the unconscious mind. Surrealist develop their ideas from the strange things that happen in dreams. They juxtapose objects and as result, the images seem both unreal and surreal. 

2.     What motif did Magritte use in many of his works? Why was this significant? 

A man wearing a bowler hat. His motifs, are subjects that he puts in his works. He created at least 21 different paintings in which a businessman is featured. His first one was a self portrait. He referred to himself as a motif. 

3.     In his work Golconda, why is it important that Magritte varied the image of the man in the bowler hat?  How does it add depth to the work?  

To create surrealism and to make it interesting. There is variation among the men even though it seems identical. Some have hands in their pockets, some carry briefcases. Without the variation, the repeated figure might make the painting boring. Subtle differences encourages viewers to look more closely. 

4.     Why did surreal artists choose to create strange worlds with their art? 

Because surrealists develop their idea from the strange things that happen in their dreams..it's going to be strange.

5.     Explain how the techniques of juxtaposition, altered scale, and language help Magritte explore Surrealism. 

Juxtaposition puts objects next to each other to compare and puts unrelated objects side by side as a way to express their ideas and abstractness. He altered scales in his art by making the smaller men in the background and the larger men in the foreground which makes them seem closer to the viewers. 

6.     What would be a few reasons why Magritte would cover the faces of his subjects? 

It creates mystery of the identity of the faces. It creates wonder and curiosity. 

7.     Why did Magritte strive for realism & precision in his paintings?

He developed techniques to mimic things that happen in dreams. He attempts to make his art make sense of the dreams when awake. 

8.     Google more of Magritte’s work and include 2 images that interest you.

the lovers
The background notice how the wall looks like its seen from an laying down point of view. The blankets covering the face creates mystery. The surrealism is the blankets on the face of the lovers as they kiss and the reallism is the lovers - people. Juxtaposed to create a dream like image. 

·      Examples from artists that inspire you (6)

Perception vs. Reality

Outward
What are peoples perceptions about you based on looks. clothing action and stereotypes? How do you present yourself at school? What does that look like? How would you pose in a portrait to represent these notions? What would you wear? How would the light look for a studio shot?

Create a list of words that describe the outward you. Provide a written response and find visual examples of poses to aid in your shot taking.

stylish
self conscious
not basic
above and beyond
outgoing
direct


Inward
Who is the real you that people are unaware of? What is a side of you that people do not know or cant tell just by looking at you on the surface? What are your interests/passions? How can you represent this realistic viewpoint of yourself through imagery? How can emotions, mood, and feelings be personified through a static image.

Create a list of words that describe the inward you. Provide a written response and think of images you have taken that describe your true self.

creative
humane
self discovery
hyper awareness
empathetic
observant
good listener
genuine
egalitarian
accepting
good tolerance
extremely sensitive
pessimistic
unrealistic ideas about reality
eccentric
obsessive-compulsive
neurotic
impulsive
paranoid
real

finished

exquisite corpse

the image was acquired through the imagination of the teenage mind and the creativity relates to surrealism ideals because of the irrational juxtaposition of images and releases the unconcious ideas of the mind

dada studio experimentation

dada final

color block

cut copy rearrange

halftone 

MoMA & Dada

Dada

World War I and Dada

The role of visual art in dada "is that it was an opportunity for the true perception and criticism of the times we live in" (Hugo Ball) Modernity was embraced in dada with references to technology, films, ads, newspaper, whatever that defined contemporary life. It was ready made artwork, which challenges the notion of the work of art as something beautiful made by a technically skilled artist. . Dada is irony, dad is anti art, Dada will kick you in the behind . The word itself is nonsense. Dada was chosen at random by stabbing a knife into a dictionary.Dada was an art movement that emerged during the early 19th century in response to the brutality of the World War 1 The war was a symbol of degradation of corruption and violence. In order to make people realize this, changing conventional definitions of art will spark attention as well as rational thought and question of the war itself. The start of the dad movement was formed by the people who were against the War and it was a way of composing their disgust and thoughts of the War through art, but not the typical way of art where it's paintings, but more like junk and trash to make people juxtapose it with the war. French artist Jean Hans stated that "it was to destroy the hoaxes of reason and to discover an unreasoned order".

Marcel Duchamp and the Readymade

Readymades is a termed coined by Marcel Duchamp to describe prefabricated, often mass produced objects isolated from their functional context and raised to the status of art by the simple act of the artist's selection and designation. Readymades broke the rules of the traditional idea of art, that it must be beautiful, visually pleasing. Instead of the traditional idea of art that it has to be visually pleasing, paint, by using random objects of what just seems like junk to people evoke reaction and question, that it's not about how aesthetic the work looks, but to create thought and question, reflection. 

Chance Creations: Collage, Photomontage, and Assemblage

Dada artists embraced chance, accident, and improvisation.

A form of personal protest was displayed through the tools of collages, assemblages, and photomontages, to critique the increasingly mechanized, violent world in which they lived in. The dada artist's could attack the bourgeoisie through the message hidden in their artwork.

Artist Collaboration

Dadaist believed that the value of art lays not in the word created, but in the act of making and working with others to create new visions of the world. 

Word Play

Dadaists would unleash an abundance of puns, wordplay, and experimental poetry and literature by turning words and letters into abstract forms, by stripping the legibility out. These were meant to expose the relationship between the words and their meanings. A painter remarked that there has never been a group that have gone all their way to reach the public and bring it nothing. 

DADA Poem

Real Eyes Realize Real Lies

vs.

Real Lies Realize Real Eyes

QUESTIONS ABOUT ART

WHAT IS ART? 

EVERYTHING IS ART. IT CAN LITERALLY BE ANYTHING. IT CAN BE UGLY OR BEAUTIFUL OR ANYTHING SOMEONE SEES IT AS BECAUSE EVERYONE'S VISION OF ART IS DIFFERENT THAN YOURS AND SO ANYTHING AND EVERYTHING IS ART. 

WHY DO PEOPLE MAKE ART? 

TO EXPRESS THEMSELVES, FOR PERSONAL REASONS, TO GET A MESSAGE OR IDEA OUT, OR JUST BECAUSE THEY ENJOY IT. 

WHERE DOES ONE ENCOUNTER ART? 

ANYTIME, ANYWHERE. IN AN ART MUSEUM, GROCERIES TO THE COLORFUL ARRANGE AND DISPLAY OF THE ASSORTED FRUITS AND VEGETABLES. THE COLOR SCHEME IN YOUR OWN HOME TO YOUR OUTFIT OF CHOICE. THE LYRICS IN YOUR FAVORITE SONG TO THE CINEMATIC TECHNIQUES IN A MOVIE. EVERYWHERE 

WHAT IS THE ROLE OF THE ARTIST? 

MAKE ART, TO CREATE SOMETHING THAT EVOKES MOOD, SOME TYPE OF REACTION. WHETHER SHOCKED, AMAZED, DISGUSTED OR NEUTRAL OR EVEN APATHETIC WHICH IS STILL AN EMOTION. 

progress update

im doing a social ad campaign that has to do with domestic abuse/dating abuse/generally abuse in relationship platonic or not and i made it broad so it can specifically be emotional verbal or sexual abuse in relationships and the white paint represents gas lighting the abuser has imprinted on the victim and the psychological consequences and outcome of manipulative relationships still working on stats

Advertising Shooting Assignment

1.     Create a blog post “Advertising Shooting Assignment”

b.     Describe the Social Issue you are doing an ad about

c.     Discuss your thoughts on the shooting assignment & the results of your shots

JAB JAB RIGHT HOOK

Do's and Don'ts of Advertising in Social Media

Don't 

make it too complicated by adding too much text, make the photo too boring, be too direct

Do

create an aesthetic photo to capture audience, add logo, simplify text and logo, use techniques to lure audience based on what benefits them and attract them

SOCIAL ISSUE AD CAMPAIGN EXAMPLES

Social Issue Advertisements 

 Ad Analysisa. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:e. Text/Copy:

The ad is targeted towards single, unmarried men, typically teenage to middle age years,

The aspect of the product is being highlighted on sexual violence. 

The use of bold statement which initially reveals the act sexual manipulation,   which is displayed in first person  was intended to trigger shock towards the audience
The theme is a big font and statement catches attention by shock, transitioning to smaller font that reveals the true intent, leaving the audience in self reflection. 
The slogan is make your move, end sexual violence. 
The text is the bold sentence ending with a smaller font of the statement. 

a. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:e. Text/Copy:

The ad is targeted towards women that are in high school to young adult women in college. 

The second image highlights a photo of a woman laying alone passed out juxtaposing the image above with her smiling and be surrounded by many having fun. 

The image transitioning from joy and fun quickly ended in tragedy - meaning she is a victim of sexual assault and it shows how quickly this can happen 

The slogan is don't let a night full of promise... turn into a morning full of regret.

The text offers advice and information can be provided at West Mercia's website and dialing 999 in an emergency.

a. Target Audience: 

b. Unique Selling Proposition:

c. Theme: 

d. Slogan/Tagline:

e. Text/Copy:

a. Target Audience: adult men

b. Unique Selling Proposition: search bar with misogynist statements concealing mouth

c. Theme: alarming

d. Slogan/Tagline: none

e. Text/Copy: women should...