1. Good Reporters
a. pay attention to their audience
b. come early leave late
c. observant
d. curiosity on audence's curiosity
2. Research
a. get their point across to reporters
b. good place to start researching a story is materials that already have been published
c. reports can get insight on what audience wants to know by background information
3. Interviews
a. Good questions mean good answers
b. excellent notes have direct quotes and facts
c. best results with active listening
4. Notes
a. Capture and organize the story
b. Organizing notes makes deciding on content easier
c. In complete notes = more reporting to do
Stories
a. human context = best info to put in stories
Lead – opening sentence/paragraph introducing article
ii. Quotes –word for word statements
iii. Transitions –details give context to quotes = makes them meaningful
iv. Conclusion – last sentence in story that ties the end back to the opening
b. Quick reads give alternatives to features
Good Writing
a. copy depends on an angle/substance
b. tightly written and lively
c. Uses narrative elements
d. Seems original